Blogs by Prajakta kale

  8 Digital marketing strategies for Organizations after Covid -19 Before COVID-19, we were unaware of "lockdown," "mandatory masks," and "social distancing." Today, even if we leave our house for just a minute, we have to wear a mask and follow social distancing. In India, the first Covid case was on January 27, 2020. It was reported in Kerala. According to   Wikipedia , the first lockdown in India was from March 25th, 2020, to April 14th, 2020. And since then, it all started. Schools and colleges started shutting down. Even offices, construction work, everything has stopped. It affected both demand and supply in the  manufacturing sector . After some time, everything started becoming  digital . The use of online payments, such as Google Pay, Pay TM, etc., has increased rapidly. Also, the concept of "working from home" was adopted by all the organizations.  So here are 8 digital marketing strategies for organizations after COVID-19. ...

   5 Social Media Marketing (SMM) Pillars Social Media Marketing means the use of social media to promote a company’s products and services, increase sales, build a brand, increase website traffic. It also helps companies to reach new customers and engage with existing ones. Social media marketing can be executed by using websites like Facebook, Twitter, Instagram, Snapchat, LinkedIn, YouTube, etc. Huge companies use social media for their business. E.g., if a company wants to know how their business is performing on social media, then they would use a social media analytics tool to analyze their engagement, reach, and sales on social media.   The 5 Pillars of Social Media Marketing are:- 1. Strategy       Without a strategy, it would be a complete waste of time, so In this step, companies have to determine what are their goals (Brand Awareness, Website Traffic, Sales), what type of content should they put up (Entertainment, Educational...

  The 7 Big Benefits of Digital Marketing Career Introduction Nowadays, the use of the internet is using rapidly. Whether it is a person trying to learn music through the internet or it's your mom looking for cooking videos on Youtube. Everything around us is becoming digital. People don’t want to go out to do something, they just want everything at the tip of their fingers. As we know the whole world is struggling because of Covid -19. Because of this pandemic, everything has become digital from making payments to schools or colleges. What is Digital Marketing? Digital Marketing is also called Online marketing. Through Digital marketing, different brands can reach out to their potential consumers and promote their brands. Digital marketing is always compared to magazine ads, billboards which are forms of “traditional Marketing”. The main difference between Digital Marketing and Traditional Marketing is that if a person sees an ad for shoes on a billboard or in a magazine and he go...