5 Social Media Marketing (SMM) Pillars

  5 Social Media Marketing (SMM) Pillars

Social Media Marketing means the use of social media to promote a company’s products and services, increase sales, build a brand, increase website traffic. It also helps companies to reach new customers and engage with existing ones. Social media marketing can be executed by using websites like Facebook, Twitter, Instagram, Snapchat, LinkedIn, YouTube, etc.

Huge companies use social media for their business. E.g., if a company wants to know how their business is performing on social media, then they would use a social media analytics tool to analyze their engagement, reach, and sales on social media. 

The 5 Pillars of Social Media Marketing are:-

1. Strategy

      Without a strategy, it would be a complete waste of time, so In this step, companies have to determine what are their goals (Brand Awareness, Website Traffic, Sales), what type of content should they put up (Entertainment, Educational content, Videos, Images), what social media channels can be used (Facebook, Instagram, Twitter, LinkedIn, etc.)

2.     Planning and Publishing

            Nowadays, almost everyone is active on social media platforms. By posting on social media, it will help the company to be discovered by future customers. Posting content on social media is very easy but we need to plan when to publish and what to publish. You must post content that connects with the audience, whether it be photos, videos, or posts. Also, Consistency is the most important when it comes to posting on social media. You must publish content at a time when most people are active on social media. Buffer tool can be used to automatically post content at a preferred time.

3.      Listening and engagement

            People talk about social media about everything. They will comment on your post, share your stories, like your post. People can also directly message you on social media. Taking feedback from the customer will help you to make enhancements in your business. Don't you want to know what people are saying about your business? If it is a huge business, then it is not possible to check every notification whenever someone mentions you. For this, there are various social media listening tools available such as Google alerts, Brand watch, etc.

4.       Analytics and Reporting

         Once you have posted content on social media, you need to keep track of how the posts are performing in terms of engagement. Analytics and reporting help us to understand which posts are attracting more audience, what people are liking, what is the best time to post on social media. You can also find out which social media platform works best for your business. With the reports, you can make changes accordingly. A/B Testing helps to understand what works best for our business.

5.         Advertising

         Social media Advertising can be done Organically or paid. Organic content means you don’t have to pay anything. After posting content it will grow. For this to happen, the content must be relatable to the audience. Whereas paid advertising helps to connect with a targeted audience based on demographics and other factors. If you have posted 5 ads and out of which 2 ads are doing better than the other 3 ads, then you can bid more money on the 2 ads.

Conclusion:

          Social media helps a lot in growing a business, so if you are not on the social media platform, then immediately you should join it. But keep in mind that just creating a social media profile won't help your business at all. You need to be consistent in posting content, the content should be engaging for the audience. If people find your content relatable, only then they would want to follow you or join your page to know what more are you doing. Content should spread quickly only then it will become viral.