How To Increase Website Traffic and Leads

 How To Increase Website Traffic and Leads

Since the pandemic, everything has become digital. People want everything online. So, you should use it to your advantage and start your online website. Starting a blog is easy with WordPress. But many people are struggling to drive traffic to their websites.

In the process of writing a new blog, creating email campaigns, or posting on social media, it is very difficult to find out what is driving traffic to your website. You don’t need any magic to drive traffic. All you need is focus and a few steps.

The steps for increasing website traffic and leads are outlined below.

1.     Keyword Research

You must include keywords in your content. You must use keywords in the meta description, URL, page title, and a few times in your content. You should not stuff keywords into your content because it will distract readers.

There are various tools for keyword research, which include SEMrush, Moz, AHref. Using these tools, you can find out the search volumes of keywords, the keywords used by competitors, related keywords, and more. You can also hire an SEO agency to identify issues and perform audits.

2.     Unique Content

You must keep in mind that your content should be unique, plagiarism-free, and there should not be any grammatical errors in your content. While reading your content, people should feel as if they are speaking to a real person and not a robot.

It should be easy to understand. Whatever people search for on Google, the answer should be in your content. Only then is it useful. You should not just keep on writing content that is not even used and does not solve any problems for your readers.

3.     Guest Posts

You must research and find websites that have similar content as yours. Try to acquire backlinks from that website. Once you receive a backlink, you can write a guest post on their website. So that when readers visit their website, they will see your guest post and be interested in it as well. And it will drive traffic to your website as well.

4.     Social Media

You can also increase traffic through social media. Whenever you post a blog, you should mention it on social media and provide a link to your website. It is the best way to interact with the audience as well. You can ask questions on social media about what type of content the readers are interested in reading and then post blogs accordingly.

You should use relevant hashtags and tag influencers. You can also change the cover photo to promote your new content. You must connect with the followers, repost their posts, reply and tag them.

5.     Advertising

You can advertise through paid search, display ads, and social media. But you must use your budget wisely. For Google ads, the average CPC (cost per click) is between $1-2. Each option has some positive and negative sides. One of the negative aspects is that users can block display ads.

For example, if you are doing a PPC (Pay per Click) ad, you should start with a campaign and a few ad groups containing keywords. After the campaign starts, you can check which keywords resulted in impressions, website traffic, clicks, and conversions.

6.     Email Newsletters

You can increase website traffic by promoting content through email newsletters. In the subject line and body of the email, you must include an enriching line from the content. You can insert a link or a button to read more content.

Most people open emails on their mobile phones, so the email should be mobile-friendly. You should personalize the email by writing the person’s name. The email should be attractive, and the most important thing is to do A/B testing to check which version of the email is better.

7.     Influencers

Influencers share content with their followers. If you want to promote your content, then you can reach out to an influencer and ask them to do so. If they agree, they will promote your content on their page, and all their followers will be able to see it. This will increase your website traffic and can also generate leads.

To do this, you must tag the influencers on social media. Reach out to multiple influencers. You can also pay the influencers to post on their social media pages. The tools that you can use to search for influencers are HypeAuditor and BuzzSumo. You can also contact a digital marketing agency for the same.

8.     Search Engine Optimization

SEO is an organic way in which you can increase website traffic. You should create internal links in your content, add alt text to images, and write meta descriptions. You should also target long-tail keywords.

9.     Website performance

·       Site Loading Time

You should make sure that the loading speed of the website is low. People often tend to lose interest if the page is taking too long to load. They will close the website and look for another one.

·       Is responsive

Make sure that your website is responsive. Most people access the internet through their mobile phones, so the website should be mobile-friendly. Make sure that the website is not complicated. It should be easy to navigate.

10. Images and video

The content should include videos and images. People tend to see more content that has videos and images than just text. To create images, you can use Canva. You can also use it to create logos, posters, posts for social media, or even YouTube thumbnails.

You can use Filmora to create and edit video content. But make sure that the images and videos do not affect the site's loading speed.

Conclusion

I hope the steps I mentioned above help you to increase leads and website traffic. Whatever you do, you must be consistent. If there is no consistency, then no matter what you do, your page will not grow. Also, keep engaging with the audience. If you interact with the audience, then it will turn them into loyal customers and repeat customers.